A complete, scalable branding system for growing brands.
Brand Kit Core
A comprehensive branding kit for small businesses ready for a cohesive, scalable visual identity.
What’s Included:
- Logo Design
- Two logo concepts (distinct visual directions)
- Refinement of one selected concept
- Full logo set:
- Primary logo (imagery + wordmark)
- Secondary logo
- Simplified logo
- Icon mark
- Color Palette
- Three to five brand colors
- HEX codes included
- Primary and supporting color designation
- Typography
- Primary font
- Secondary font
- Optional accent or display font (as needed)
- Font names, sources, and intended use provided
- Brand Summary
- One short descriptive paragraph
- Written by Gracewell Studio based on your intake
- Descriptive only (not strategic or instructional)
- Brand Kit PDF
- 6-10 page reference document including:
- Brand overview
- Logo system review
- Color palette
- Typography
- Basic usage guidance
- File delivery notes
- 6-10 page reference document including:
- Revisions
- One round of revisions focused on refining the selected concept
Not Included:
- Use or refinement of unused logo concepts
- Combining or reworking multiple concepts
- Additional logo color versions beyond what’s listed
- Brand strategy, messaging, or voice development
- Audience personas or research
- Social media or website templates
- Logo animation
- Accessibility compliance testing
- Editable or source files
- Unlimited revisions
The Brand Kit Core focuses on building a complete, cohesive visual identity that can scale as your business grows.
Timeline
Estimated timeline: 2-3 weeks
Timeline begins once:
Intake form is completed
Required information is received
Payment is made
Need more?
Add-ons are available and can be added at any point during the process.
Ready to Get Started?
Take the next step toward a clean, cohesive brand identity.
Branding is often the first step. Explore our other services to support your business and your mission.
Build what comes next—at your pace.
